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Victor Chamber of Commerce Social Media Breakfast

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Thanks to Mitch Donavan from the Victor Chamber of Commerce, Tim Eddinger from The Layer8 Group, Josh Pies from C47 Film Associates & Jay Sherman, GM of the Victor store, Auction Direct USA, for their help in putting together a successful Social Media Breakfast Workshop!

Some of the ideas shared included:

Quick ideas on how to get started creating content: (Stumped? need something fresh?)
  • Expert advice – You’re an expert. Tell your unique story and simply explain how you can help make things bigger, faster, cheaper, etc. (This is different from selling – this is how you help)
  • Leverage testimonials & word of mouth – people trust testimonials. Genuine testimonials are great. Video testimonials are even better.
  • Interview other influential people – Great way to meet people, build relationsips and give your contacts the attention rather than you or your company
  • Host an event at your business. Simple way to create even more exposure:)
  • Ask your clients/customers for feedback – When they give it, listen to it and act upon it
  • Share content – blend the mix between informative & entertaining; always tasteful, yet memorable
  • Know your intended audience and the content they’re seeking. If it’s not what they want – its basically spam
  • Check  the default security settings for your new profiles. Concerned about what people may see or gain access to? Change your settings or even easier – don’t share it!

Glad to see so many people come out this morning - thanks for coming!

Happy Foursquare Mayors!

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Here's a great example of the way things are changing in the automotive retail world. Here's Leah Gordon, a new guest from our Raleigh store, sharing her enjoyment about becoming the Mayor of our Service Dept. on Foursquare. (a check-in service you can play on your mobile phone)

By checking in more times that anyone else in the previous 30 days, Leah is now the "Mayor" of our Raleigh Service Department. By unlocking this reward, she was entitled to an oil-change at half-price & a free tire rotation.

Sure, the reward may be as old as oil itself, but the method in which the promotion is presented and the engagement it creates for our guests is one more small item Auction Direct USA tries to add to our claim of providing guests the "Best Experience!"

Thanks Leah, for participating & sharing your own comments via Foursquare & Twitter! Enjoy! (And be sure to check-in again soon!)

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